As a child he wanted to be a farmer, but in the midst of all the jobs he liked, Pedro Franca Pinto eventually went to law school. He is often told that he has been trying to stop being a lawyer for 16 years, so many activities he continues to want to try. Restless by nature, he is a sort of Renaissance Man of the present day. In 2013, in the midst of legal advice in the real estate, tourism and business restructuring areas, he founded Belong, started his farming project in a biological production mode and began to form a housing concept capable of connecting us to the deepest of us. It insists rather on the difference between "being" and "being". There is no doubt that for him the most important thing is to be. And live. A sentimental sybarite, he loves being a father, and in Craveiral one of the things he likes to do is take a dip in the sea at the end of the day.